Karina Herold
Karina  Herold

Senior Associate A.D./SWA

Alma Mater:
UC San Diego '05


Waves' Herold Earns NACWAA Award

She will be honored in October as one of eight administrators of the year.


Pepperdine Athletics Announces Staff Reorganization

The Waves have three Associate Directors of Athletics and promoted four to Assistant Director of Athletics.


Pepperdine Celebrates Student-Athletes at Annual Honors Banquet

Jennifer Karson given standing ovation upon receiving the Maurice Hilliard Award.

Karina Herold joined Pepperdine in July 2011 as an Associate Director of Athletics in July 2011. She picked up additional duties as the Senior Women's Administrator in fall 2012 and was promoted to the department's Senior Associate Director of Athletics in August 2016.

She is responsible for acquiring and maintaining corporate sponsorships as well as overseeing all of the Waves' marketing and promotional efforts, including sales, branding, creative services, strategic partnerships, game management and department events. She is also the sport supervisor for Pepperdine's tennis and women's indoor and beach volleyball programs.

Herold also served as the Tournament Manager for the 2013 and 2015 NCAA Men's Basketball West Regional Championship at Staples Center, which was hosted by Pepperdine University.

In 2016, she was named one of eight Administrators of the Year by the National Association of Collegiate Women Athletics Administrators, earning the NCAA Division I (non-FBS and non-FCS) award.

Before joining Pepperdine, Herold was the Sports & Entertainment Sales Director for the LA Sports & Entertainment Commission (LASEC), where she was responsible for attracting major sporting and entertainment events to the Los Angeles area by fostering relationships with area colleges and universities and appropriate governing bodies and leagues.

Herold's other responsibilities included managing new business development, corporate and community partnerships, and marketing including LASEC's website and social media campaigns.

Prior to her time at LASEC, Herold was a governance intern at the NCAA for one year.

Herold earned her bachelor's degree in human development at UC San Diego in 2005, and was a three-year letterwinner for the Tritons' women's basketball team. She also served as a marketing intern at UCSD while she was a student. Herold went on to earn both an MBA and a master's of science in sport management from the University of Massachusetts Amherst in 2008.

She is a member of the LA Sports & Entertainment Commission Advisory Board, on the Board of Directors for Get in the Game, and co-chairs LASEC's Young Leadership Forum.

Herold was born and raised in the San Fernando Valley. She and her husband, Glen, have two children, Nicholas and Camille.

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